Branding in Halifax, Nova Scotia, Canada
What is branding? The Dictionary of Brand defines brand as “a person’s perception of a product, service, experience, or organization.” Therefore, branding is the process of brand-building, which usually starts with the logo.
Logo Design in Halifax, Nova Scotia, Canada
If your brand is what people think and feel about you, then your logo is how they recognize you because it is a graphical representation of who you are and what you do. It is one of the most important branding investments you can make because it is usually the first visual impression a potential client or customer has of you – and as they say, “you only have one chance to make a first impression.”
Branding & Logo Design Process in Halifax, Nova Scotia, Canada
Before I start designing your logo, I get to know everything about you by asking key questions such as mission, values, goals and target market. I take that information and hit the drawing board to combine the appropriate usage of illustration, typography and colour to create a simple, distinct and iconic logo that accurately captures the essence of your brand.
You will review the design concept/s and provide feedback. Up to three rounds of iterations may be made to achieve the desired look. Once completed and approved, I will provide the final artwork in colour and black/white and in various different file formats, including vector. Invoice is issued and once payment is made, all rights and copyright is transferred to you.
I’ve designed many logos for a wide range of clients, such as the examples below. Click here to view more Branding and Logo Design work samples.
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